JUAN ECHEVErrIA

CREATIVE DIRECTION IN ART AND DESIGN

PROJECTS DESCRIPTION

1997 COL CV BIO
PROJECTS FILTTERS:
         
            Artworks and Art Direction

            Audiovisual Production
            Identities, Editorial and Branding
            Graphic Development

Designer graduated from the University of Los Andes (Bogota, Colombia) with an approach on communication, creative direction, and visual arts.

Interdisciplinary processes applied to creative projects in art, culture, music, and fashion.

Speculative, Fiction, and Critical Design as crestive purposes.

oʌısarrǝvqns // ʂ℘ɛƙųƖąɬı۷ơ

ONGOING PROJECTS:

            ESC
            rrABON

SERVICES:

           Creative Direction
           Art Direction
           Branding
           Editorial Design
           Graphic Design
           Strategy and Consultin
           Web Design
           Academic research
INTERESTS:

           
Discursive Design
           New Media
           Digital and Electronic Art
           Biodesign
           Brutalist Architecture
           Colombian History

CONTACT:
          Mail
          Phone
          Instagram
          LinkedIn
          Behance
          Vimeo
Info@juanecheverria.xyz
+57 320 391 6109
@juanecheverria.xyz
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Should my work and services capture your attention, don't hesitate to contact me.


J.E. |

he / him
Visual Designer and Creative Director

23 | SEPT | 1997 4° 35'56'' N 74°04'51'' O


English: Advanced B2
Spanish: Native


Interdisciplinary visual designer based in Bogotá, Colombia. My professional interests span speculative and critical design, Net.art, digital art, and academic research, all approached through various lenses such as creative and artistic direction, graphic design, conceptual jewelry and fashion, visual identity development, editorial design, and audiovisual media. My personal work focuses on exploring narratives centered around the body, identity, territory, and language. Throughout my career, I've had the opportunity to strengthen design methodologies and thought processes within cultural, artistic, and educational industries, allowing me to develop a solid creative stance with a different vision of traditional design, enabling versatility in my work while maintaining my own aesthetic language.


PROFESSIONAL STUDIES



2015 - 2019University of Los Andes
Bogotá, Colombia


Approach on communication, creative direction, speculative and critical design. Proficiencies in graphic and product design, exhibition design, artistic direction and research, as well as electronic and digital art.
Design Bachelor's Degree


WORK EXPERIENCE



2024 - PresentJorge Tadeo Lozano University
Bogota, Colombia


Responsible for supporting the processes and development of the Workshop II class in the undergraduate Graphic Design program within the Visual and Interactive Design academic area.
Adjunct Professor


2021 - PresentBogota Museum of Modern Art | MAMBO
Bogota, Colombia


Direction and coordination of the creative team to achieve goals aligned with the exhibition program and institutional identity of the museum, including MAMBO Shop, MAMBO Network, and educational projects.
Design Director


2023 - PresentLatinness.com
Latin America


Graphic design and creation of audiovisual content for the website, social media, and other communication channels.
Designer


2023 - 2024Paralelo 10
Bogota, Colombia

Graphic design and consulting for various art collecting programs.
Production of printed and digital material for the dissemination of art collecting content in Colombia.
Designer


2022
Bogota, Colombia


Support and assistance in creating graphic material for the promotion and dissemination of projects and events from the Secretariat of Culture, Recreation, and Sports, as well as the Directorate of Local Affairs and Participation.
Designer


2021Bogota Museum of Modern Art | MAMBO
Bogota, Colombia


Management, development, and production of audiovisual and multimedia content to support the museum's cross-functional strategies and projects.
Audiovisual Manager


2020Bogota Museum of Modern Art | MAMBO
Bogota, Colombia


Support in MAMBO's communication strategies with audiovisual content to enhance the visibility of educational and exhibition projects of the museum.
Audiovisual Intern


2016 - 2018UNTERBOG
Bogota, Colombia


Development of visual concepts for the creation of promotional audiovisual content and production of artistic installations for electronic music events.
Filmmaker / Vj


EXHIBITIONS AND AWARDS



2023XXII International Image Festival XENOpaisajes
Bogota, Colombia
International Academic Forum
Special Mention


2022Design Department, University of Los Andes
Daniel Ramos Obregón
Bogota, Colombia
Material Identities


2022Origen Magenta
Bogota, Colombia
La Suya Patria


2022BAG | Blockchain Art Gallery
Bogota, Colombia
Estereo Picnic Festival 2022


2021OTRUS EXTRAVIADUS
Virtual Exhibition
New Art City Festival 2021


2021OTRUS EXTRAVIADUS
Virtual Exhibition - Colombia
International Image Festival 2021


2020OTRUS EXTRAVIADUS
Virtual Exhibition -Latin America
Otrus Extraviadus Online World
Xenor Conspiración


2020ARTBO | Bogota Chamber of Commerce
Bogota, Colombia
Artecamara 2020


2020Design Department, University of Los Andes
Bogota, Colombia
Volaran 2020-1


2020Digitales 5
Jason Castro
Espacio Odeón - Bogota, Colombia
University Salon of Electronic Arts
Winner Project



PERSONAL PROJECTS

ESCESC Is a project of artistic creation, management, dissemination, and exploration led by Juan Echeverría and Andrés Jácome, who aim to generate spaces for the research and problematization of pre-established notions surrounding art and design. ESC proposes to suppose, collaborate, explore, and create visual and narrative projects as a result of the convergence between design, art, technology, and new media, with the purpose of promoting and highlighting new creative perspectives both in Colombia and in Latin America. We intend to speculate about everything and nothing. rrABONrrABON is a luxury men's fashion brand that stands as an intricate aesthetic universe centered around the figure of the Latin American man or what is referred to as "macho." Emerging as a powerful alter ego, rrABON transcends conventions by idealizing the male body. This brand personifies the notion of a homoerotic man who exudes sensuality through elements such as sweat, musculature, and radiance, thereby generating a unique and challenging perspective in the aesthetic redefinition and diversity of the Latin American male identity.

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